01 · Websites & portals
Sites that stay fast and stay current
Company websites, institutional portals and content-managed platforms. We design, build and host them, then keep them updated under annual maintenance.
Software development studio · Est. 2023 · New Delhi
Indify Trading House, a software development studio
Prashant YadavCo-founder · Product & engineering
Sunny YadavCo-founder · Operations & delivery
You bring the ideadraft. We build the software.
Indify Trading House presents
Websites & portals · Web apps & SaaS · ERP · Automation & AI · Fintech · Cloud & AMC
Directed by Prashant Yadav & Sunny Yadav · Designed, built & maintained in-house since 2023 · Featuring Tradify
Next.js /React /TypeScript /Python /FastAPI /ASP.NET Core /NumPy /WebSockets /REST APIs /Razorpay /Stripe /Telegram bots /Remotion /Linux & Windows servers /
What we do
Indify is a software development studio. We design, build and look after websites, web apps, ERP and automation for businesses and institutions. We also run our own SaaS product in production every day, so everything we build for clients is made to keep working long after launch.
v1 → ∞
Launch day is only version one.
Hosting, updates and maintenance keep it running after that.
Hosting, updates and maintenance keep it running after that.
Services
What we build
02 · Web apps & SaaS
Products people log in to every day
Customer portals, dashboards and subscription products with user accounts and online payments. Tradify, our own SaaS, runs on the same stack we use for clients.
03 · ERP & business software
Software for the businesses behind supply chains
Inventory, billing and operations systems for MSMEs. We are currently building an ERP for cold-storage operators in Uttar Pradesh's potato belt.
04 · Automation & AI
Work that runs itself
Bots that send alerts to Telegram, pipelines that turn data into daily video reels, and AI features such as turning plain-English instructions into working rules.
05 · Fintech & market data
Market software from people who built their own
Screeners, trading dashboards, alert engines and broker API integrations. We built Tradify end to end, and we build the same kind of tooling for clients.
06 · Cloud, hosting & AMC
Kept running long after launch
Deployment, monitoring and annual maintenance on cloud servers. Real-time systems too: WebSocket hubs, background workers and alert engines that fire within seconds.
Case study · Our own product
Tradify
“The best reference we can give you is software we run ourselves, every single day.”
Tradify is our SaaS platform for India's F&O traders, live with paying subscribers. It started as a simple screener and grew into a full intraday terminal: real-time data on 219 instruments, custom charts, Telegram alerts, orders through three broker APIs, and an AI tool that turns plain-English strategies into testable rules. We designed, built and host all of it, and the same team builds for our clients.
tradifybyith.inCase study10:45 ISTIllustrative interface · simulated data
- L1 · Live data grid
219 instruments on one treemap, updated in real time.
- L2 · Custom charting
Charts with custom overlays, signal markers and AI structure analysis.
- L3 · Analytics
Price and open-interest data turned into plain-language positioning.
- L4 · Options analytics
Option chains analysed strike by strike.
- L5 · AI strategy builder
Plain English in, testable rules out.
- L6 · Alerts & integrations
Telegram alerts, and orders through three broker APIs.
Integrations we've shipped
- Dhan
- AngelOne
- Kotak Neo
- Razorpay
- Stripe
- Telegram
- TradingView
Each of these runs in production on Tradify: broker trading APIs including DhanHQ, payment gateways, alert delivery and charting. We bring the same integration work to client projects.
Process
From first call to long after launch
- Step 01
Scope
A call to understand the problem, then a written scope, timeline and quote.
- Step 02
Design
Wireframes and screens you can react to before any code is written.
- Step 03
Build
Short development cycles, with a staging link so you see progress as it happens.
- Step 04
Launch
Deployment, domain and hosting, final testing, documentation and handover.
- Step 05
Maintain
Updates, fixes and monitoring under an annual maintenance contract.
Engineering
Code that holds up in production
Client projects run on the same stack that keeps Tradify live through every trading session: Python and FastAPI on the back end, Next.js on the front and real-time data over WebSockets. We write it cleanly, test it, document it and hand it over properly.
from fastapi import FastAPI, WebSocket
app = FastAPI()
clients: set[WebSocket] = set()
@app.websocket("/live")
async def live(ws: WebSocket):
"""One socket per open dashboard."""
await ws.accept()
clients.add(ws)
try:
while True:
await ws.receive_text() # keep-alive pings
finally:
clients.discard(ws)
async def broadcast(event: dict):
"""Push an update to every open dashboard."""
for ws in list(clients):
try:
await ws.send_json(event)
except Exception:
clients.discard(ws)Every layer, one team
The interface your users see, the APIs behind it and the database underneath are designed, built and hosted by the same people. Nothing gets lost between vendors.
- Real-time by defaultWebSocket pipelines that push updates the moment data changes
- Fast under loadVectorised Python back ends and lean, quick front ends
- Payments & sign-inRazorpay and Stripe checkouts, OAuth logins and user accounts
- QA & documentationEvery release tested and documented, so your team can run it
The founders
Zero computer‑science degrees.Three years of production code.
Indify is run by two business graduates who taught themselves to build software. We built Tradify to solve a problem of our own, and now we build for clients the same way. Because we come from business, every project starts with the business problem, not the technology.
Directors
The people behind the code
Two co-founders, both directors since the company was incorporated in September 2023, with a small in-house team for development, QA and documentation. Tap a card to see what each of them runs.
Indify Trading HouseDirector
Prashant Yadav
Co-founder · Product & engineering
BBA · MBA in progressFlip ↻
founder.pyPY
founder = {
"name": "Prashant Yadav",
"degree": "BBA",
"writes": ["Python", "FastAPI", "Next.js"],
"ships": ["Tradify", "client builds"],
}
Leads product and engineering. Writes the Python, FastAPI and Next.js behind Tradify and our client builds.
Indify Trading HouseDirector
Sunny Yadav
Co-founder · Operations & delivery
BBAFlip ↻
founder.pySY
founder = {
"name": "Sunny Yadav",
"degree": "BBA",
"runs": ["Operations", "Delivery"],
"since": 2023,
}
Runs operations and client delivery: first calls, project coordination and compliance sign-off. Fluent enough in the stack to scope and review it.
By the numbers
3yrsBuilding and running production software
7Third-party integrations live in production
219Instruments updating live on Tradify's real-time grid
0Computer-science degrees between the founders
How we work
Business first, code second.
Every project starts with what the software has to change for your business. Then we choose the simplest stack that does it.
We run what we build.
Tradify is live every trading day, so we design for uptime, monitoring and support from the first line of code.
Launch is not the finish line.
Hosting and annual maintenance keep your software current and working long after go-live.
Software development & IT servicesDPIIT-recognised startupUdyam-registered MSMEPrivate limited company · Companies Act, 2013CIN U58201DL2023PTC419679Incorporated 6 September 2023
Start a project
Tell us what you want to build.
A website, an app, an ERP or something new. Send us a message with what you need, and we will come back with how we would build it, how long it would take and what it would cost.
- +91 84488 11178
- @indiantradinghouse
- Our work
- tradifybyith.in